Oil & Thyme is a healthy sandwich shop located in Columbus, Ohio. Their menu consists of homemade sandwiches, appetizers, wraps, and smoothies served in a warm and inviting atmosphere. They promote a healthy diet and pride themselves on their motto “Eat Well to Be Well”.

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The first goal of this project was to craft a new brand identity that would appeal to the target audience of individuals who live an active lifestyle and prefer to eat local, organic produce. To promote clean eating, the tone of this project was sustainable, health-oriented, simple, and fresh. The second objective was to integrate the new brand identity elements into mockup-level website redesigns of the company’s Home, About, and Contact pages.