An 8-second video bumper was created for Catalyst, a prime-time series broadcast on Arizona PBS that shares cutting-edge research done by Arizona State University. The bumper would be displayed after editorial clips during the Catalyst TV program.

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Upon obtaining information on the client’s needs, a creative brief and storyboard were devised to outline ideas. Incorporating Catalyst’s existing brand assets, the bumper evolved in Adobe After Effects. It aligned with the tone of the TV program, addressed the target audience, and created a seamless transition.