| Usability & Web Redesign
Dutch Bros
This was a team project focused on solving usability issues and redesigning the website for Dutch Bros, a popular drive-thru coffee chain in the United States.
User research began by surveying participants, creating persons, and completing heuristic evaluations. We used this data to formulate scenarios and test participants on their success rates with each task. The main issues found were in the homepage layout, the lack of global navigation links, and the absence of wayfinding elements (breadcrumbs). To formulate a solution, we compiled a list of recommendations to improve the site and created redesigns to reflect our proposed changes.
User Research Data






Heuristic Evaluation
Using the UserFocus 247 Web Usability Guidelines, each group member completed a heuristic evaluation. After comparing our results, we found overall low scores on the Home Page and Navigation & IA (Information Architecture) sections.

Testing
A usability test was conducted for the Dutch Bros website by testing 8 participants. Users were asked to fill out a pre-test questionnaire, complete tasks/scenarios related to the website, and provide feedback through a post-test questionnaire. The following data was gathered:

Based on the data collected, a list of recommendations was compiled to improve the usability of the Dutch Bros website:
Redesign Navigation Bar
Deconstruct the hamburger button for desktop view and make it horizontal
Consolidate so that it contains only the most relevant links
Globalize so that it is the same on every page.
Add Wayfinding Elements
Highlight or underline the current page
Indicate that the Shop page opens a new window and show users how to return back to the original site
Content & Layout
Place most relevant information first on the Home and Menu pages
Add a more visible search button to the Menu page
Add a Help button to the Shop page
Website Redesigns
Website mockups were individually created to reflect a new design based on our user research.


